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Ask ChatGPT who's best in your niche. If you're not named, you're losing before Google

A growing share of buyers now open a chat, not a search bar. They ask which firms are best for their exact problem, and they take the three names the model gives them. If you are not one of those names, you are losing before the buyer ever reaches Google.

This is a new, mostly uncontested lane. Most boutique firms are absent from AI answers for their own core service, which means the first mover in a category takes it. The fix is not a trick. It is publishing the kind of clear, sourced, answer-first material that models can read and cite, and doing it before your competitors notice the lane exists.