Writing
The thinking, in public.
Answer-first research and short notes. Findings open, so a person or an AI answer can cite them.
Research
The real cold-email benchmarks for senior B2B buyers in North America
Cold email still books senior B2B meetings, but only for teams that trade volume for verified personalization. Generic blasting is effectively dead at this level, and the benchmark everyone quotes is what hides it.
Note
Ask ChatGPT who's best in your niche. If you're not named, you're losing before Google
Buyers now start in AI answers. Being absent there is a demand problem that ranking on Google does not fix.
Note
One good conversation a week is a whole growth plan
For a founder-led B2B firm, four booked conversations a month with the right buyers is not a modest goal. It is the plan.