Four years of paid, organic, and de-anonymization for Stay22

A four-year engagement across three of the engine's four subsystems, through steady growth and into a $122M funding round.

The engagement

Stay22 is not a hotel. It is the infrastructure that monetizes travel bookings for creators and publishers. That B2B platform layer is squarely on-moat for the engine: paid acquisition is the home turf, and de-anonymization turns anonymous, high-intent B2B traffic into named pipeline.

Over four years the work has spanned three of the engine’s four subsystems: paid acquisition as the fast, scalable lever, organic content to build a compounding owned asset, and de-anonymization to surface the companies evaluating the platform.

External validation

In 2026, Stay22 raised $122M from Summit Partners to scale creator monetization globally. That is the company’s milestone, not a ProjectExp metric, but it is the kind of trajectory the engine is built to pour fuel on: a well-funded platform moving into exactly the paid-acquisition motion ProjectExp has run for it since 2022.

Stay22 named with permission; the funding round is public.